Describe your role at Centri
I’m the B2B Demand Generation Manager at Centri. My role focuses on building awareness and demand among organisations, generating interest in our certifications and turning that interest into meaningful conversations with potential customers. This covers everything from campaigns, content and product launches to lead generation, email marketing and working closely with the sales team.
What do you do to deliver the best experience for prospective clients?
I try to put myself in the prospective customer’s shoes and understand the challenges they’re facing, rather than simply focusing on promoting our products. For me, good marketing is about understanding those pain points and creating content and campaigns that are genuinely useful and relevant to what they’re trying to achieve as a business.
What does a day in your work life look like?
There’s not really a typical day, which is something I really enjoy! One day I could be planning a campaign or writing content, and the next I might be building a report or dashboard, managing LinkedIn ads or working in HubSpot. I also spend a lot of time working with sales and exploring new lead generation channels, so there’s always something different going on.
What drew you to Centri?
What drew me to Centri was the opportunity to join a growing company at an exciting point in its development. There’s a lot happening and plenty of opportunity to help shape how the business grows, particularly from a B2B marketing perspective.
What do you enjoy most about your job?
The variety is probably what I enjoy most. I like being able to switch between strategic thinking, creative work and looking at the data to understand what’s working and where we can improve. I also enjoy seeing the impact of the work I’m doing and being able to try new ideas and approaches. Having a great team around me makes a big difference too!
What’s your background?
I’ve spent the last nine years building my career in B2B marketing, after studying Marketing at university. My experience has covered customer marketing, digital marketing and demand generation, with my roles becoming increasingly focused on driving growth and generating new business. Cybersecurity wasn’t where I started my career, so joining Centri has been a great opportunity to learn a completely new industry. There’s a lot to get your head around, but that’s also what makes it interesting, I’m constantly learning something new!
What are your ambitions for Centri and your career in particular?
For Centri, I’d like to help build a B2B marketing function that supports the company’s growth, particularly as we continue to build relationships with larger organisations. I’m excited to see how the business develops and to play my part in that. Personally, I’m keen to keep learning, developing my skills and taking on new challenges.
What do you enjoy doing outside of work?
Outside of work, I enjoy spending time with friends and family, travelling, and finding new places to eat and explore. I also spend a lot of time with my cockapoo, Ruby, who definitely keeps me busy!
What did you want to be when you were a kid?
I wanted to be an astronaut, which is quite ironic considering how much I hate flying now. Marketing definitely wasn’t something I had considered back then, but I’ve ended up in a career that I genuinely enjoy!
